Lens.com Ads Don't Infringe 1-800 Contacts IP: 10th Circ.

Law360, Los Angeles (July 16, 2013, 8:31 PM EDT) -- Lens.com Inc. didn't infringe a trademark owned by rival 1-800 Contacts Inc. through Google Inc. ads because Internet users can distinguish between search results and ads featured on the same pages, the Tenth Circuit ruled Tuesday.

A three-judge panel said it's unlikely that a consumer who searches for “1800CONTACTS” and then sees an ad for Lens.com would be confused into thinking that the rival companies had a business association. 1-800 Contacts claims that Lens.com tried to confuse consumers, while the latter company accuses the former of...
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