Lens.com Ads Don't Infringe 1-800 Contacts IP: 10th Circ.

Law360, Los Angeles (July 16, 2013, 8:31 PM EDT) -- Lens.com Inc. didn't infringe a trademark owned by rival 1-800 Contacts Inc. through Google Inc. ads because Internet users can distinguish between search results and ads featured on the same pages, the Tenth Circuit ruled Tuesday.

A three-judge panel said it's unlikely that a consumer who searches for “1800CONTACTS” and then sees an ad for Lens.com would be confused into thinking that the rival companies had a business association. 1-800 Contacts claims that Lens.com tried to confuse consumers, while the latter company accuses the former of...
To view the full article, register now.

UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.