Pa. Bungled Voter ID Media Blitz, Expert Testifies

Law360, Harrisburg (July 19, 2013, 6:23 PM EDT) -- An expert witness called on behalf of petitioners challenging the constitutionality of Pennsylvania's controversial new voter ID law testified Friday that the state's efforts to educate the public about the measure's requirement fell woefully short and likely caused widespread confusion.

In ongoing hearings before a judge in the state's Commonwealth Court, University of Pennsylvania communications professor Diana Mutz said that education and outreach efforts by the Department of State, which relied heavily on an advertising campaign centered on the tag line 'Show It,' did not adequately...
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