Key Takeaways From DAA's Mobile Principles

Law360, New York (August 22, 2013, 1:13 PM EDT) -- The Digital Advertising Alliance (DAA) recently released a guidance document titled, "Application of Self-Regulatory Principles to the Mobile Environment." The mobile guidance does not purport to establish new principles but rather to explain how the DAA’s existing principles — the self-regulatory principles for online behavioral advertising and for multisite data — apply to the “mobile Web site and application environment.”

Still, the mobile guidance contains a considerable amount of new direction that should interest publishers, advertisers and other companies that operate in the online advertising space....
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