Law360, New York (August 26, 2013, 12:50 PM EDT) -- At the end of June 2013, the FTC sent letters to seven search engine organizations to remind them about their obligation to clearly differentiate between paid and organic (or natural) search results. We call this a reminder because there was a similar call to the industry by the FTC in 2002. At its most basic level, the FTC is concerned that people do not know when they are seeing an advertisement in search results. Of course, much of the FTC's old and new dot-com disclosures guidance is about the same concept. You will recall that on March 12, 2013, the FTC released its long-awaited update to its year 2000 dot-com disclosures guidance; a document issued to help businesses develop legally compliant online ads....
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