NAD Asks Freshmatic To Change Aerosol Comparison Ads

Law360, New York (August 21, 2013, 3:30 PM EDT) -- The National Advertising Division on Tuesday recommended that Reckitt Benckiser LLC discontinue advertising claims for its Air Wick Freshmatic Ultra Automatic Spray, which boast that one Freshmatic refill is equal to 55 cans of aerosol spray air freshener.

S.C. Johnson & Son Inc., which manufactures the Glade air freshener products, had challenged Reckitt Benckiser’s refill claim, alleging the claim was qualified by the disclaimer “Comparison of number of sprays: Freshmatic to 4-second sprays of Air Wick 8 oz. aerosol.”

“NAD routinely reviews advertising comparing unlike products...
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