Hospitality Brands Need To Prepare For GTLDs

Law360, New York (September 18, 2013, 6:58 PM EDT) -- With the launch of the first new generic top-level domains (gTLDs) just around the corner, brand owners in the hospitality industry need to educate themselves about the unique opportunities and challenges posed by this unprecedented expansion of the domain space.


Historically, the most popular gTLDs included .com, .org, .net and .edu, with the majority of hospitality brands concentrating on the .com gTLD. In June 2011, the Internet Corporation for Assigned Names and Numbers, which oversees the global Internet, approved a process by which private entities...
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