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Safeway Hit With Class Action Over 'All-Natural' Products

Law360, Los Angeles (September 18, 2013, 10:46 PM EDT) -- A Safeway Inc. customer who says he paid premium prices for products the grocery store chain falsely advertised as all-natural hit the company with a putative class action in California federal court Wednesday.

Consumer Ryan Richards claims Safeway falsely advertised products as all-natural, and charged customers a premium for them. According to Wednesday's complaint, the store’s branded multigrain and homestyle waffles were advertised as being “100 percent natural,” but contained sodium acid pyrophosphate, a chemical preservative.

Richards and other customers spent more on the products because of their purported benefits, relying on Safeway’s allegedly false labeling to make their buying decisions,...

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California Northern

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Fraud or Truth-In-Lending

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Date Filed

September 18, 2013

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