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FTC Clears Nielsen’s $1.26B Arbitron Buy With Conditions

Law360, Los Angeles (September 20, 2013, 9:11 PM EDT) -- Information and measurement firm Nielsen Holdings NV has reached an agreement with the Federal Trade Commission to settle charges that Nielsen’s proposed $1.26 billion acquisition of Arbitron Inc. may substantially lessen competition, agreeing to divest certain assets in exchange for the deal’s approval, the FTC said Friday.

The FTC’s complaint alleged that, if consummated, the transaction might lessen competition and tend to create a monopoly in the market for national syndicated cross-platform measurement services. Nielsen announced the deal to pick up global media and marketing firm...
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