Future Markets Take Center Stage In FTC's Nielsen Deal

Law360, New York (September 25, 2013, 8:34 PM EDT) -- The Federal Trade Commission's decision Friday to put conditions on Nielsen Holdings NV's $1.26 billion acquisition of Arbitron Inc. marked the first time the watchdog has moved to protect competition for a product that does not yet exist, a precedent attorneys say could help the agency pursue similar cases over emerging technologies.

Though Nielsen and Arbitron in many ways complement each other — Nielsen's traditional stronghold is television whereas Arbitron's focus has been on radio metrics — the FTC concluded that the deal could harm future...
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