Bazaarvoice Bought Foe To Keep Up With Amazon, Exec Says

Law360, San Francisco (September 26, 2013, 4:13 PM EDT) -- After Inc. and Wal-Mart Stores Inc. expanded their e-commerce review offerings, Bazaarvoice Inc. snagged PowerReviews Inc. to eliminate its biggest rival in the U.S. and Europe, Bazaarvoice's co-founder testified Thursday in the U.S. Department of Justice's antitrust trial over the merger.

In April 2011, Wal-Mart, which had been using Bazaarvoice's ratings-and-reviews software for its website, spent $300 million to acquire Kosmix, a social commerce company whose work could displace Bazaarvoice, company co-founder Brant Barton testified for the DOJ. The buy was a “leapfrog move” that...
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