TCPA Class Actions — What’s The Real Risk?

Law360, New York (September 27, 2013, 12:08 PM EDT) -- Numerous headlines have warned about the risk that text message marketing campaigns may inadvertently lead to class actions involving the Telephone Consumer Protection Act and have pointed to multimillion-dollar settlements against prominent retailers and financial companies.

In light of this attention, general counsel and privacy officers have struggled to confirm whether their company’s marketing campaigns are TCPA-compliant and to understand the likelihood that they may be subject to a class action lawsuit.

In order to help quantify the risk when it comes to TCPA class actions,...
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