Unilever Can't Escape Suave Hair Loss Class Action

By Juan Carlos Rodriguez (October 1, 2013, 1:46 PM EDT) -- A Kentucky federal judge on Monday rejected Unilever U.S. Inc.'s bid to quash a proposed class action accusing it of falsely advertising a hair smoothing product as safe when it actually caused people's hair to fall out, among other things.

Plaintiffs Terri Naiser and Jonnie Phillips alleged Unilever, LEK Inc. and Conopco Inc. d/b/a Unilever Home & Personal Care USA, manufactured and sold the Suave Professionals Keratin Infusion 30-Day Smoothing Kit at stores around the country. They said they bought the kit because it was advertised as a Keratin-based smoothing treatment and not a toxic chemical relaxer, that its effects would...

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