Ad Industry Self-Regulator Expanding Outreach To FDA, EPA

By Allison Grande (October 2, 2013, 8:31 PM EDT) -- The advertising industry's self-regulatory body has recently stepped up its efforts to educate agencies such as the U.S. Food and Drug Administration and the U.S. Environmental Protection Agency about its mission and how it can assist the regulators in policing deceptive marketing claims, the council's head told Law360 on Tuesday.

Advertising Self-Regulatory Council CEO and President C. Lee Peeler said during an interview at the National Advertising Division's annual conference in New York City that the organization, which already has an established rapport with the Federal Trade Commission, is in the process of spreading the word about its work to other...

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