Watchdog Shuts Down Supragenix, Wellnx Supplement Claims

Law360, New York (October 7, 2013, 5:19 PM EDT) -- An advertising industry self-regulator on Monday separately called on a pair of advertisers to nix allegedly unsubstantiated claims related to their dietary and weight-loss supplements, a week after officials from the regulator and the Federal Trade Commission vowed to ramp up their scrutiny of misleading health ads.

As part of the separate investigations, the National Advertising Division, which is administered by the Council of Better Business Bureaus, asked Supragenix LLC and Wellnx Life Sciences Inc. to provide substantiation for claims made in ads promoting Supragenix's CB-1...
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