Bimbo Bakeries Sued Over 'Nature's Harvest' Mark

Law360, New York (October 10, 2013, 7:18 PM EDT) -- A Bimbo Bakeries Inc. subsidiary was accused Thursday in Georgia federal court of deliberately using a mark similar to Flowers Bakeries Brands LLC's "Nature's Own" mark, to piggyback off the rival bread distributors' popularity.

Bimbo subsidiary Earthgrains Baking Cos. Inc.’s expansion in production and geographical distribution of bread and other baked goods puts Flowers' “Nature’s Own” and Earthgrain's “Nature’s Harvest” trademarks in direct competition and is likely to cause confusion among customers, according to Flowers' Thursday complaint.

“The Nature’s Own mark has been used in interstate...
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