Google Unveils Plan To Display User Endorsements In Ads

Law360, New York (October 11, 2013, 4:42 PM EDT) -- Google Inc. on Friday told users that it will soon begin linking their names and photos to advertisements for products and services that they have independently endorsed on a Google platform, despite the widespread backlash that Facebook Inc. has recently faced over a similar advertising practice.

In a blog post, Google announced an upcoming change to its terms of service that will make it clear that the company has the ability to deploy “shared endorsements,” which are ads or other commercial content displayed on one of...
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