Try our Advanced Search for more refined results

Expert Analysis

A Review Of FTC's Current Position On 'Up To' Claims

Law360, New York (October 21, 2013, 11:50 AM EDT) -- For years, the generally accepted principle at the Federal Trade Commission, the Better Business Bureau and the National Advertising Division has been that an "up to" claim (i.e., "save up to 50%," "experience up to a 50% difference") is substantiated if approximately 10 percent of consumers actually experience the touted results. This standard applied whether the "up to" claim was made in connection with a savings/pricing claim or a performance claim. Specifically, the FTC rule has been that an "appreciable" number of consumers under normal purchasing circumstances must be able to experience the maximum results claimed in the ad....

Law360 is on it, so you are, too.

A Law360 subscription puts you at the center of fast-moving legal issues, trends and developments so you can act with speed and confidence. Over 200 articles are published daily across more than 60 topics, industries, practice areas and jurisdictions.


A Law360 subscription includes features such as

  • Daily newsletters
  • Expert analysis
  • Mobile app
  • Advanced search
  • Judge information
  • Real-time alerts
  • 450K+ searchable archived articles

And more!

Experience Law360 today with a free 7-day trial.

Start Free Trial

Already a subscriber? Click here to login

Related Sections

Law Firms

Companies

Government Agencies

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!