Estee Lauder Unit Wins $3.6M In IP, False Ad Row

Law360, New York (October 24, 2013, 9:06 PM EDT) -- A New York federal jury on Thursday awarded an Estee Lauder Cos. Inc. subsidiary more than $3.6 million for willful trademark infringement and false advertising in a suit over the defendants’ EAU FLIRT-branded perfume, which they claimed was clinically proven to “make men flirt with women.”

BeautyBank Inc. filed suit in 2010 for trademark infringement, dilution, false advertising and unfair competition in violation of New York and federal laws, seeking an injunction and damages. BeautyBank owns the FLIRT brand line of cosmetics, which includes fragrance, color...
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