UK Regulator Blasts Colgate Over Toothbrush Swap Promotion

Law360, New York (October 31, 2013, 3:04 PM EDT) -- The U.K.'s Advertising Standards Authority on Wednesday prohibited Colgate-Palmolive Ltd. from repeating a July promotion that offered consumers who visited a train station stand a chance to swap their current electric toothbrushes out for new Colgate electric toothbrushes, saying the ads for it were misleading.

The ASA investigated and upheld allegations that the promotion breached the Committees of Advertising Practice Code because consumers visited the Waterloo station but were unable to swap their toothbrushes, that the ad breached the code because it did not state the...
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