Nestle Hit With Trademark Suit Over Purina 'Instinct' Line

Law360, New York (November 1, 2013, 2:24 PM EDT) -- Nestle Purina PetCare Co. landed in the trademark doghouse Wednesday, accused by a smaller pet food company of infringing registered trademarks by launching a line of dog food under the name “True Instinct.”

Nature’s Variety Inc., a privately held company based in St. Louis, says it's used the name “Instinct” for one of its two lines of all-natural pet food since 2006. It says Purina's new line — launched earlier this year — threatens to engulf the pre-existing brand.

“Defendant, a much larger company than Nature's...
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Case Information

Case Title

Nature's Variety, Inc. et al v. Nestle Purina Petcare Company

Case Number



New York Southern

Nature of Suit



Shira A. Scheindlin

Date Filed

October 30, 2013

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