Nestle Hit With Trademark Suit Over Purina 'Instinct' Line

Law360, New York (November 1, 2013, 2:24 PM EDT) -- Nestle Purina PetCare Co. landed in the trademark doghouse Wednesday, accused by a smaller pet food company of infringing registered trademarks by launching a line of dog food under the name “True Instinct.”

Nature’s Variety Inc., a privately held company based in St. Louis, says it's used the name “Instinct” for one of its two lines of all-natural pet food since 2006. It says Purina's new line — launched earlier this year — threatens to engulf the pre-existing brand.

“Defendant, a much larger company than Nature's...
To view the full article, register now.



Case Information

Case Title

Nature's Variety, Inc. et al v. Nestle Purina Petcare Company

Case Number



New York Southern

Nature of Suit



Shira A. Scheindlin

Date Filed

October 30, 2013

Law Firms


UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.