General Mills, Yogurt Co. Call A Draw In 'Total' Trademark Suit

Law360, New York (November 5, 2013, 5:36 PM EST) -- General Mills Inc. and Greek yogurt maker Fage Dairy Processing Industry SA settled their long-running trademark fight over the word “Total” on Tuesday, dismissing all litigation and agreeing that both could use the name for their respective products.

The agreement, approved Tuesday by a magistrate judge, should put to rest more than two years of litigation and more than a decade of  proceedings at the Trademark Trial and Appeal Board over “Total,” which General Mills uses for a brand of cereal and Fage uses on its...
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