McDonald's Urges TTAB To Nix 'McSweet' Mark

Law360, Washington (November 14, 2013, 6:45 PM EST) -- McDonald's Corp. on Thursday told the Trademark Trial and Appeal Board that a Washington company's attempt to trademark a "McSweet" brand of canned vegetables dilutes the fast food giant's "Mc"-branded family of products, asking the panel to reject the company's trademark application.

McDonald's counsel John A. Cullis of Neal Gerber & Eisenberg LLP pointed to an expert survey underwritten by McDonald's showing a majority of respondents associated the company McSweet Inc. with the McDonald's “Mc” family of trademarks, while 26 percent said they were confused about...
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