EU Privacy Watchdogs Urged To Probe Google Over Ad Policy

Law360, New York (November 26, 2013, 7:18 PM EST) -- A U.K. privacy advocate on Tuesday pushed the data protection authorities of France, Spain and a dozen other European countries to investigate a recent policy change that allows Google Inc. to feature adult users' profiles in advertisements, saying the revisions “substantially violate” privacy law.

In a complaint lodged with the 14 regulators, privacy advocate Simon Davies mounted an attack on Google's decision to activate a revamped terms of service policy on Nov. 11 that opened the door for the deployment of “shared endorsements,” which are ads or...
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