In Top-Level Domain Expansion, No Easy Answers For Brands

Law360, New York (November 27, 2013, 6:10 PM EST) -- The release of hundreds of new generic top-level domains, which got underway this week, poses many new trademark and cybersquatting risks for brand owners. Whether they opt to buy up the new online real estate or pay to police it, protecting a brand name has now become that much tougher.

After decades of just the old .com, .net and a handful of other gTLDs, the Internet Corp. for Assigned Names and Numbers launched the so-called sunrise periods this week for seven new domains: .bike, .clothing, .guru,...
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