Gap, Designer's Co. Say Heart Emoticon Can't Be Trademarked

Law360, New York (December 19, 2013, 4:29 PM EST) -- Gap Inc. and Diane Von Furstenberg’s fashion company preemptively sued a children's product startup in New York federal court Tuesday, claiming that clothes featuring a  “<3” heart image don't infringe the new company’s logo because the symbol is too frequently used. 

Arguing that the “<3” heart symbol is so common that no one can claim a right to it, Gap and DVF Studio LLC claim their kids' products bearing the symbol do not infringe VeryMeri Creative Media Inc.’s logo.

“The <3 heart emoticon is commonly used...
To view the full article, register now.

UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.