Social Media Can End David-Vs.-Goliath Trademark Cases

Law360, New York (January 29, 2014, 12:44 PM EST) -- Bike manufacturer Specialized Bicycle Components Inc. faced a global social media backlash when it threatened a small Canadian bike shop with a lawsuit over its use of the name “Roubaix.” All across the Internet, support for the Canadian bike shop owner was so overwhelming, and condemnation of Specialized so swift, that Specialized has reversed direction faster than a switchback, and has announced it will not pursue litigation in the matter.

Dan Richter, an Afghanistan War veteran, opened Cafe Roubaix Bicycle Studio in Cochrane, Alberta, in 2012....
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