Diageo, Diddy Team Up Again On High-End Tequila JV

Law360, New York (January 8, 2014, 1:34 PM EST) -- Global wine and spirits company Diageo PLC is partnering for the second time with Sean “Diddy” Combs, this time to distribute an ultra-premium tequila brand, the company said Wednesday.

Diageo, the world’s largest spirit maker, said it has formed a 50/50 joint venture Combs’ company Combs Wine & Spirits and has acquired the tequila brand DeLeon. The partnership follows a separate venture between Combs and Diageo to distribute the Ciroc vodka brand and is an attempt by Diageo to regain a foothold in the North American...
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