Big Tobacco Reaches Partial Deal On Confessional Ads

Law360, New York (January 10, 2014, 5:02 PM EST) -- The three largest U.S. tobacco companies entered into an accord with the federal government on Friday on how to disseminate statements that admit to their deceiving the public about cigarettes' addictiveness and health effects, paving the way for a battle over the statements' content.

Philip Morris USA Inc., R.J. Reynolds Tobacco Co. and Lorillard Tobacco Co. signed a consent decree describing how they will implement so-called corrective statements ordered by U.S. District Judge Gladys Kessler as part of the long-running Racketeer Influenced and Corrupt Organizations Act case.

The deal stipulates when and how frequently the statements will run on cigarette packaging,...

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