4 Lessons From FDA's Social Media Guidance

Law360, New York (January 15, 2014, 8:40 PM EST) -- The first installment of U.S. Food and Drug Administration guidance on the use of social media to promote pharmaceuticals shows that regulators understand the challenges of policing online comments while also making it clear that manufacturers will have to answer for remarks made on their behalf, attorneys say.

Here, lawyers provide four takeaways from the long-awaited document:

Set Boundaries for Company Agents

One potentially tricky section of the guidance said that drugmakers are responsible for comments made by their agents, such as paid speakers, but only...
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