Canada Privacy Watchdog Faults Google For Health Ads

Law360, Chicago (January 15, 2014, 3:25 PM EST) -- Canada’s privacy watchdog said Wednesday that Google Inc. has breached the country’s privacy laws by targeting consumers with health-related advertisements based on their Internet activity, adding that the tech giant has agreed to address the problem.

An investigation by the Office of the Privacy Commissioner of Canada found that Google’s online advertising service violated “online behavioral advertising guidelines” issued by the office two years ago, which prohibit advertisers from from gathering sensitive personal information — and health information in particular — in order to help target...
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