New Partners Must Build Online Brand, Marketing Pros Say

Law360, Chicago (February 7, 2014, 5:08 PM EST) -- Two of the biggest names in the legal marketing business on Friday gave a group of freshly minted partners the skinny on how to grow their book of business through social media and online ratings, stressing the importance of creating an individual brand.

During a panel discussion at the American Bar Association’s Midyear Meeting in Chicago, Tim Stanley, CEO of Justia, told attendees at a conference for new partners that the changing economics of the legal business has made mobility the norm, so developing an individual...
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