Crown Royal Maker Will Mediate Whiskey Trademark Claims

Law360, New York (February 11, 2014, 1:35 PM EST) -- The maker of Crown Royal whiskey agreed to mediate its claims against a smaller rival it accuses of illegally copying the name and packaging of the well-known Canadian whiskey, telling a Texas federal judge on Monday it wished to reach an amicable resolution.

The U.S. subsidiary of global beverage giant Diageo PLC told the court it consents to mediation after Texas liquor distributor Mexcor Inc. rejected its proposals to settle the litigation over the “Crown Club” whiskey Mexcor sells in small bags similar to the purple...
To view the full article, register now.




Case Information

Case Title

Diageo North America, Inc. v. Mexcor, Inc. et al

Case Number



Texas Southern

Nature of Suit



Judge David Hittner

Date Filed

March 26, 2013

Law Firms


UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.