FTC Snubs Parental Consent System For Child Privacy Rule

Law360, New York (February 25, 2014, 5:20 PM EST) -- The Federal Trade Commission on Monday rejected a method for authenticating the parental consent that allows websites to collect personal data from child users, saying the proposal merely repackaged approved compliance practices.

In a letter, the FTC denied iVerifly Inc.’s bid for approval of a verifiable parental consent method under the Children’s Online Privacy Protection Rule, calling it an "unecessary" variation on existing VPC mechanisms. Enacted in 2000 and toughened in 2012, the so-called COPPA rule requires child-directed sites to obtain consent before harvesting certain information...
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