Comcast Buys Advertising Startup To Support Its Growth

Law360, New York (March 6, 2014, 5:05 PM EST) -- Comcast Corp. said on Wednesday that it has purchased for an undisclosed amount FreeWheel Media Inc. — a startup that helps companies individualize and insert advertisements into on-demand programming — in a deal designed to help FreeWheel grow.

Although the financials of the deal were not disclosed, Reuters has reported that the deal is worth $360 million.

In a Thursday blog post from FreeWheel announcing the transaction, the startup said it is "thrilled" to join Comcast, saying that the entertainment and cable giant will help make its business stronger,...
To view the full article, register now.