Tom's Toothpaste Hit With Class Action Over 'Natural' Claims

Law360, Los Angeles (March 7, 2014, 10:33 PM EST) -- Personal care products manufacturer Tom's of Maine Inc. was hit with a proposed class action in Florida federal court Friday by a consumer who claims the company falsely represents that its toothpaste is "natural" when it actually contains heavily processed ingredients.

Named plaintiff Allison Gay alleged she was duped into buying Tom's-brand toothpaste at supermarkets in Florida based on representations that it only contained natural ingredients. But Gay said Tom's toothpaste includes the sweetener xylitol and the cleaner compound sodium lauryl sulfate, both of which are...
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