Louisiana Sues MoveOn For Slogan-Mimicking Billboard

Law360, Los Angeles (March 14, 2014, 8:31 PM EDT) -- Louisiana's lieutenant governor on Friday filed a trademark infringement lawsuit against activist nonprofit MoveOn.org Civic Action in Louisiana federal court, alleging it misuses the state's tourism slogan “Pick Your Passion” in a billboard criticizing Gov. Bobby Jindal's refusal to expand Medicaid.

Lieutenant Governor Jay Dardenne filed the suit as commissioner of the Louisiana Department of Culture, Recreation and Tourism, alleging that California-based MoveOn's billboard rips off the tourism board's registered trademark for slogan Louisiana, "Pick Your Passion,” written in purple and red fonts.

MoveOn's billboard, which...
To view the full article, register now.




Case Information

Case Title

Dardenne v. MoveOn.org Civil Action

Case Number



Louisiana Middle

Nature of Suit



Shelly D. Dick

Date Filed

March 14, 2014

UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.