How To Avoid Pitfalls In Running A New-Media Promotion

Law360, New York (March 26, 2014, 10:55 PM EDT) -- Administering a sweepstakes or contest online can be a great way to attract traffic and engage with consumers. Not surprisingly, many companies routinely utilize sweepstakes and contests (which are referenced collectively in this article as “promotions”) as part of their overall online marketing push. Administering promotions, however, can get complicated when operating them on third-party platforms, such as social media sites.

Many of you are no doubt familiar with the basic laws applicable to running an online promotion. This article does not discuss those laws, but...
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