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Web Analytics Industry Swamped With Patent Suits

Law360 (February 6, 2006, 12:00 AM EST) -- As online advertising revenues continue to soar, a patent war is brewing between the companies that measure and analyze Web site traffic.

In the latest legal onslaught, NetRatings, the New York-based subsidiary of survey giant Nielson Media Research, sued California-based rival WebSideStory Inc. in U.S. District Court for the Southern District of New York, asserting five patents that relate to the collection, analysis and reporting of data about Web site usage activity.

The defendant is one of the industry’s leaders and until now had managed to...
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