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Google Seeks Ruling on Trademarks in Internet Searches

Law360 (December 5, 2003, 12:00 AM EST) -- Internet search engine Google filed a complaint in the U.S. District Court in San Jose, Calif., on Nov. 24. to seek a declaratory judgment that its policy regarding the sale of keyword-triggered advertising does not constitute trademark infringement.

The lawsuit seeks to pre-empt an expected wave of litigation over the way Google displays advertisements next to results related to trademarked search keywords. Google's AdWords program lets advertisers buy space next to search results when a specific search term is used, even if those terms have been...
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