Attys React To High Court's Pom v. Coke Lanham Act Ruling

Law360, New York (June 12, 2014, 6:37 PM EDT) -- The U.S. Supreme Court ruled Thursday that federal regulations do not preclude companies from bringing false advertising claims under the Lanham Act, allowing Pom Wonderful LLC to pursue allegations against The Coca-Cola Co. Here, attorneys share their thoughts on the significance of the decision.

William C. Acevedo, Wendel Rosen Black & Dean LLP

"The Supreme Court's ruling in POM v. Coca Cola really boosts a company's ability to cry more than foul when challenging a competitor's marketing claims. The court has drawn a distinction between the FDA's role in policing labeling claims for health reasons and the role of the Lanham...

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