The Question You Should Ask Every Prospective Client

Law360, New York (October 2, 2014, 3:49 PM EDT) -- The questions you ask a potential client in a pitch meeting can make the difference between winning or losing millions in business. So, what is that million-dollar question you need to ask? More than 30 attorneys told Law360 the one question they always pose to woo new clients.

What’s Your Goal?

Phyllis Adams, Dykema Gossett PLLC

"'Tell me more about your business and what objectives you want to achieve with this project.' Everything starts with the client, and successful lawyers do not expect to address every client and every client project the same way. As a health care attorney, I am...

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