Glaceau Fires Back Over Vitaminwater Trade Dress

Law360, New York (May 30, 2008, 12:00 AM EDT) -- Energy Brands Inc., the maker of Glaceau vitaminwater, has filed a trade dress infringement suit against National Beverage Corp., days after National Beverage filed its own declaratory judgment suit claiming that the packaging for its Asante water products does not infringe vitaminwater’s trade dress.

In a complaint filed Wednesday in the U.S. District Court for the Southern District of New York, Glaceau accused National Beverage of trade dress dilution, deceptive acts and practices, and unfair competition stemming from the packaging of the company’s Asante water products....
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