Ad Industry Self-Policing Keeps FTC Happy, ASRC Head Says

Law360, New York (October 15, 2014, 5:17 PM EDT) -- The advertising industry’s recent success in implementing its own standards for children’s marketing, behavioral advertising and other issues show that robust rules can keep the government satisfied enough to mostly stay on the sidelines, the head of the Advertising Self-Regulatory Council recently told Law360.

ASRC President and CEO C. Lee Peeler said during an interview earlier this month that during the past year, he has observed growing recognition and praise from the Federal Trade Commission and other regulators for the initiatives advertisers have voluntarily undertaken to govern practices such as advertising food and beverages to children and serving targeted ads to...

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