Start Of Yahoo-Google Deal Raises Antitrust Concerns

Law360 (June 13, 2008, 12:00 AM EDT) -- In a snub to Microsoft Corp., Yahoo Inc. and Google Inc. joined up Thursday in an advertising partnership. But the deal between the world's biggest Internet search engines is raising several antitrust concerns.

Under the new advertising deal, Google will provide its AdSense program to Yahoo's search engine and other properties, which allegedly will infuse the company with up to $800 million in additional annual revenue.

Because the agreement is nonexclusive, Yahoo will still sell its own search ads and use its own algorithms, and Google...
To view the full article, register now.
Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.