Sephora Sued For Deactivating Asian Customers' Accounts

Law360, New York (November 19, 2014, 3:50 PM EST) -- Sephora USA Inc. on Tuesday was slapped with a proposed class action in New York federal court accusing it of deactivating thousands of Asian customers' accounts, allegedly motivated by a racist belief that they were buying discounted beauty products in bulk and reselling them for profit.

The lawsuit, brought by four women of Chinese descent, says Sephora shut down Asian users' accounts after its site crashed on Nov. 6 due to a surge in web traffic brought on by a 20 percent-off sale promotion. Sephora said at the time that it blocked some North American and international customer accounts due to...

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