Hana Is No Landmark, But Might Still Affect TM Confusion

Law360, New York (January 21, 2015, 6:06 PM EST) -- The U.S. Supreme Court's first-in-a-decade trademark ruling on Wednesday wasn't exactly earth-shattering, but it could still have a broader impact on a more important issue that Justice Anthony Kennedy termed a possible "elephant in the room" in the case: how courts weigh "likelihood of confusion."

Let's admit it: The issue directly at play in court's ruling in Hana Financial Inc. v. Hana Bank — the doctrine of tacking, which lets trademark owners retain an old first-use date even if they slightly modify their mark over the years — probably won't itself have sweeping implications for the nation.

No matter the outcome...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!