Amazon Says Customers Don't Confuse 'Fire' With 'Fyre'

By Jonathan Randles (February 19, 2015, 5:49 PM EST) -- Amazon.com Inc. on Wednesday continued fighting a Florida porn company's bid to stop the Internet retailer from marketing its "Fire TV" streaming media player, arguing its adversary has offered no proof that consumers would confuse its product with "FyreT" or "FyreBoXXX" porn streaming service....

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