P&G Case Underscores Trade Dress Challenges

Law360, New York (April 26, 2006, 12:00 AM EDT) -- While the mouthwash trade dress battle between Procter & Gamble and Vi-Jon Laboratories Inc. may be over, the recent case highlights the legal tightrope generic companies often face when trying to introduce similarly packaged products into the marketplace.

P& G sued Vi-Jon Laboratories Inc. in February, alleging that the health and beauty product manufacturer had infringed and diluted the unique trade dress of P&G’s Crest Pro-Health Rinse, a mouthwash product.

Trade dress refers to the visual characteristics of a product or its packaging that could be...
To view the full article, register now.

UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.