Protecting Green Brands In The Eco-Mark Era

Law360, New York (July 22, 2008, 12:00 AM EDT) -- We have entered the Eco-Mark Era. According to a recent study, the number of trademark applications filed in the U.S. Patent & Trademark Office (“PTO”) for marks that contain the term “green” more than doubled in just one year, from 1,100 in 2006 to more than 2,400 in 2007.[1] The instances of the terms “clean,” “eco,” and “environment” also rose dramatically last year.[2]

The question is no longer whether businesses will highlight their sustainable practices and market environmentally friendly products and services, but how they will...
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