Is 'Paleo' The Next Battleground In Food Litigation?

Law360, New York (April 7, 2015, 10:34 AM EDT) -- For decades, food and nutrition companies both large and small have been slapped with lawsuits by consumers and federal regulators who argue that claims made on product labels are misleading and constitute false advertising. Recent examples include claims that foods are “fresh” or “raw” or that the products are made with “all natural” ingredients or contain “no sugar added,” to name a few. These lawsuits often result in six-figure and seven-figure settlements or assurances by the food companies that they will remove the claims from the labels.

But, there is one burgeoning nutrition movement that seemingly has yet to attract the...

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